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Top 9 Ways to Optimize Your WordPress Server for Blazing Fast Speeds

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When it comes to content management and coding efficiency, WordPress tends to be one bad mother. Where other content management systems might chug and chortle, WordPress tends to serve up your content with a markedly improved efficiency that makes the folks over at Drupal shiver in their boots. However, just because WordPress is built from the ground-up to be faster does not mean it is optimized out of the box for your server: In fact, if you neglect to modify a few key parameters early in your blog or websites installation, you may find your content getting stuck in the pipes. This translates to longer load times, and if you’re especially neglectful, unhappy end-users. That’s a fate we’d very much like to help you avoid, so with that in mind, we’ve prepared a few of our top ways in which you can dramatically increase the speed of your already quick WordPress server.

To get the most out of our handwork, we suggest you simply work your way through the list, modifying your server as needed, and skipping the areas you’ve already completed. If you follow our directions to the letter, we promise you’ll emerge with a much faster system—Or your money back! So before you realize we’re doing this at no charge to you, let’s jump straight into the heart of the matter with:

1. Serve Your Static Media from a Cookie-Less Domain

About 80 to 90% of the time, your users are spending their time loading static content from your WordPress blog. This means that far more than the majority of the time a user is viewing your site, they’re waiting for items like images, stylesheets, scripts, Flash, etc. to load and present themselves on the screen. As such, you can optimize this content to arrive more quickly by telling WordPress to load it all from a cookie free domain. This eliminates a few precious micro-seconds of load time, which may not seem like much, but can really amount to a whopping time loss when added to other delaying issues.

Thankfully, it’s not hard to set up this kind of arrangement within WordPress. To do so, simply set these two constants within your wp-config.php file as so:

define(“WP_CONTENT_URL”, “”);

define(“COOKIE_DOMAIN”, “”);

After you’ve done that, just check to be sure you’ve marked “bloginfo( ‘template_directory’ )” to load your static content within your theme files. That’s it, allowing us to move onto point two!

2. Set-Up Cached Headers to Expire for Your Static Content

Serving up cached media is another great way to reduce load times. Thankfully, creating expiring headers for your static content is also fairly easy to do within WordPress, and can save you a lot of lag-based headaches. The best way to do so is to use the following code form the HTML 5 Boiler Plate. You can append it to your .htaccess file for immediate results. This, essentially, tells your server to expire headers at a future date, saving them in a cached format until that expiration date. So without further ado, here’s the code to get the job done!
<IfModule mod_expires.c>
ExpiresActive on
# Perhaps better to whitelist expires rules? Perhaps.
ExpiresDefault      "access plus 1 month"
# cache.appcache needs re-requests
# in FF 3.6 (thx Remy ~Introducing HTML5)
ExpiresByType text/cache-manifest "access plus 0 seconds"
# Your document html
ExpiresByType text/html "access plus 0 seconds"
# Data
ExpiresByType text/xml "access plus 0 seconds"
ExpiresByType application/xml "access plus 0 seconds"
ExpiresByType application/json "access plus 0 seconds"
# RSS feed
ExpiresByType application/rss+xml "access plus 1 hour"
# Favicon (cannot be renamed)
ExpiresByType image/x-icon "access plus 1 week"
# Media: images, video, audio
ExpiresByType image/gif "access plus 1 month"
ExpiresByType image/png "access plus 1 month"
ExpiresByType image/jpg "access plus 1 month"
ExpiresByType image/jpeg "access plus 1 month"
ExpiresByType video/ogg "access plus 1 month"
ExpiresByType audio/ogg "access plus 1 month"
ExpiresByType video/mp4 "access plus 1 month"
ExpiresByType video/webm "access plus 1 month"
# HTC files  (css3pie)
ExpiresByType text/x-component "access plus 1 month"
# Webfonts
ExpiresByType font/truetype "access plus 1 month"
ExpiresByType font/opentype "access plus 1 month"
ExpiresByType application/x-font-woff   "access plus 1 month"
ExpiresByType image/svg+xml "access plus 1 month"
ExpiresByType application/ "access plus 1 month"
# CSS and JavaScript
ExpiresByType text/css "access plus 1 year"
ExpiresByType application/javascript "access plus 1 year"
ExpiresByType text/javascript "access plus 1 year"
<IfModule mod_headers.c>
Header append Cache-Control "public"


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3. Optimize that Database!

Another great way to fix your server up to deliver your WordPress site with the most efficiency is to optimize your database. How does one do this? With mountains and mountains of code that take hours to append—We’re kidding! WordPress makes this unbelievably easy, thanks to a number of free plug-ins. You can search the plug-in database for server optimization, but some of our favorites are Yoast Optimize DB and WP DB Manager. Keep in mind too that most caching plug-ins also help with a lot of this, so you may find most of the workload being taken care of by your already extant caching softwares.

4. Use Cached Media As Much As Possible

On that note, creating cached .html files saves your server a mountain of database queries, and can easily be accomplished through any number of quality plug-ins. Essentially, these additions turn all those queries into static pages that load easy, saving your viewer from horrendous lag on the front-end. So what plug-ins do we recommend? Thanks for asking! Here are our favorites, though as with the database optimizers, there’s plenty more to be found in the plug-in database!

Our favorite caching utilities include: WP Super Cache, Hyper Cache, and W3 Total Cache. These generate .html files, but we also use DB Cache to cache the database queries themselves, saving even more time on the front-end.

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5. Use a Content Delivery Network

We’re quite tremendous fans of the content delivery network. Everything about the technology gets us excited, and though we tend to evangelize the service to everyone we know, adding a CDN solution to your WordPress site is extremely easy, and can really save you a lot of load time. There are several freely available plug-ins that offer a fair amount of content distribution, but if you’re looking for a quality option, you really aren going to need to spend a little. However, we should mention the benefits of signing up for a CDN tend to far outweigh the cons, making the following services every bit as useful as they are expensive. If you’re hung-up on the price, though, we’ve also included a free option!

Our favorite content delivery providers are: Amazon S3, Max CDN, Media Temple CDN, and Free CDN.

6. Compress and Adjoin All Those JS and CSS Files Where Possible

Generally speaking, it’s a fantastic idea to compress both your JS and CSS files, as this reduces the overall size of your website, and allows for speedier load times at the end-user level. However, if you’re looking to take your optimization to a whole new level, we also strongly suggest you combine the two where possible. Combining multiple files into a single offering can greatly reduce the number of HTTP requests from your web server, saving your viewers precious seconds in load time. And—you guessed it—we do happen to have a number of plug-ins ready to help you out!

Our favorite JS compressors include Closure Compiler and Minify JavaScript. Our favorite CSS alternatives are Minify CSS and CSS Compressor. Alternatively, you can also use the wp minify plug-in to combine your JS and CSS files directly from WordPress.

7. Compress Your Image Files

On the subject of compression, it’s also a pretty fantastic idea to compress your images, too. This reduces the overall size of your website, and can knock off quite a few moments during your site’s load time. The plug-in we favor uses the API of the site to compress your images for optimized use. It’s a brilliant bit of coding, and we can’t speak highly enough of it. So without further ado, go ahead and snag WP Smush IT to increase the speed of your site. You can also use CSS Sprite to reduce the number of HTTP requests, if you’re feeling particularly gung-ho.

8. Compress Your Static Content into a gZip

One more compression tip, and then we promise we’ll stop. You see, just as it’s generally a good idea to compress your CSS, JS, and image files, so is it also a great idea to shrink down all of that extraneous static content we mentioned earlier. Just as most of your load time comes from grabbing this junk, so too can it be relieved by downsizing the overall cost of the HTTP request. Thankfully, there’s an incredibly simple way to do this within WordPress: And taking the time to add the following code snippet can dramatically reduce your wait times. So without any more babbling, here’s the code you’ll want to add to your .htaccess file. In case you were wondering, this is yet another bit of genius straight from the HTML5 Boiler Plate:
<IfModule mod_deflate.c>
# force deflate for mangled headers
<IfModule mod_setenvif.c>
<IfModule mod_headers.c>
SetEnvIfNoCase ^(Accept-EncodXng|X-cept-Encoding|X{15}|~{15}|-{15})$ ^((gzip|deflate)\s*,?\s*)+|[X~-]{4,13}$ HAVE_Accept-Encoding
RequestHeader append Accept-Encoding "gzip,deflate" env=HAVE_Accept-Encoding
# HTML, TXT, CSS, JavaScript, JSON, XML, HTC:
<IfModule filter_module>
FilterDeclare   COMPRESS
FilterProvider  COMPRESS  DEFLATE resp=Content-Type $text/html
FilterProvider  COMPRESS  DEFLATE resp=Content-Type $text/css
FilterProvider  COMPRESS  DEFLATE resp=Content-Type $text/plain
FilterProvider  COMPRESS  DEFLATE resp=Content-Type $text/xml
FilterProvider  COMPRESS  DEFLATE resp=Content-Type $text/x-component
FilterProvider  COMPRESS  DEFLATE resp=Content-Type $application/javascript
FilterProvider  COMPRESS  DEFLATE resp=Content-Type $application/json
FilterProvider  COMPRESS  DEFLATE resp=Content-Type $application/xml
FilterProvider  COMPRESS  DEFLATE resp=Content-Type $application/xhtml+xml
FilterProvider  COMPRESS  DEFLATE resp=Content-Type $application/rss+xml
FilterProvider  COMPRESS  DEFLATE resp=Content-Type $application/atom+xml
FilterProvider  COMPRESS  DEFLATE resp=Content-Type $application/
FilterProvider  COMPRESS  DEFLATE resp=Content-Type $image/svg+xml
FilterProvider  COMPRESS  DEFLATE resp=Content-Type $application/x-font-ttf
FilterProvider  COMPRESS  DEFLATE resp=Content-Type $font/opentype
FilterChain     COMPRESS
FilterProtocol  COMPRESS  DEFLATE change=yes;byteranges=no
<IfModule !mod_filter.c>
# Legacy versions of Apache
AddOutputFilterByType DEFLATE text/html text/plain text/css application/json
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE text/xml application/xml text/x-component
AddOutputFilterByType DEFLATE application/xhtml+xml application/rss+xml application/atom+xml
AddOutputFilterByType DEFLATE image/svg+xml application/ application/x-font-ttf font/opentype


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9. Disable eTags

eTags are generally a great way to aide the development of cached content within WordPress. However, if you’ve shrunk down all of your media and are using expiration headers for the majority of your static content, having them enabled isn’t nearly as good of an idea. As such, you should turn all of them off by adding the following line of code to your aforementioned .htaccess file. It’s a single line:

File ETag none

and with all the other improvements we’ve made during the course of this article, it will tie the bow on your load time savings. Don’t forget to keep your WP site safe and secure.

Further reading

Check out this awesome blog post by Capsicum Mediaworks. These guys reached out to 33 Internet Marketing experts and asked them to share: “What Are The 3 Biggest Problems Causing WordPress Sites To Load Slowly And How Do You Solve Them?”. Worth reading, trust me.



  • Avatar SEO Company in india says:

    Nice Post. Very glad to read this post. Thanks for sharing this informative post.

  • Avatar William says:

    Will have a try of all the mentioned steps on my wordpress blog. Let you know the result ASAP. Thanks in advance .

  • Avatar Pranjal says:

    Seriously, it was helpful for me, and that Cookieless domain tip was really helpful for my domain.

  • Avatar greg says:

    Running a few wordpress blogs, I would like to thank you for this usefull article, though, it might be a stupid question, is there any plugins who does those jobs?

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