It’s almost 2014. We are finishing our holiday shopping, planning New Year’s events and getting ready to feast on all the good food of the season. I’m no Isaac Asimov–his…
Digital Erasers: The Next Big Money Maker
If I were making investments, I’d invest heavily in tattoo removal. No one has figured out a perfect removal process, but when someone does it will make millions. And robotexting:…
In a recent article about creating successful content marketing for your business, the subject of copyright infringement came up. While posting content to the web, there are several legal issues…
Dear Ethicist— Which FaceTime/Skype apps are the most HIPAA compliant? I am a therapist and have had clients request these type of sessions. However, I’m worried about privacy and heard…
iTech Review: Apps for Better Marketing, is Facebook Dead?
What’s new in tech news? We round it all up for you!
What are trolls? Why do they flame? These are important questions. We’ve discussed the pros and cons of a comments section and now, as promised, we will explore the research…
When It’s Time for Your Brand to Stand Up or Shut Up
Your brand is your personality. It’s how others see your company as a person — someone with whom a consumer can identify, and think of as a friend. As with…
Comments Section: Land of Constructive Public Discourse Or Playground of Trolls?
Whether creating a website or starting a blog, one of the important decisions to make is whether or not to include a comments section. The Internet, that glorious land of…
Google Changes SEO: Kills Keyword Data
You may have heard the news that Google is implementing new keyword data that affects SEO. If you’re confused, you’re in good company. Most marketers are panicking at the news,…
The Next Evolution in Social Media Marketing
The web evolves almost daily, with new tips and tricks… and rules for SEO, as well as new social media platforms. There was a time that MySpace was the must-be-on…
Social Media: Professionals Only, Please!
Social media is still a greatly misunderstood part of business, as hard as that is to believe. It’s hard to believe that as little as two years ago, companies were…
Converting Visitors Into Customers
In the olden days, about twenty-plus one or two years ago, to be exact, marketing involved several factors in converting the mildly interested into the valued customer. Naturally, it included…