Infographics have become the key to all presentations. They say a picture is worth a thousand words and when trying to convey a message to an audience or customer, there’s nothing better then the simplicity of an infographic. As graphic communications have evolved, mostly through digital means, the use of pie charts and colored columns have been replaced by graphic representations that enthrall and entertain the viewer. Businesses now demand more information… and more interesting graphics.
Creating impressive graphics that tie in massive amounts of information is complicated and time-consuming. The information will be supplied by the client and then all you have to do is create a theme that presents it in an entertaining way that’s easy to comprehend. Here are some examples of infographics that veer away from the usual pie charts.
A mix of a pie charts, fun images, icons and other elements create an easy to understand infographic. ©Onlinecolleges.net
A strong, emotional piece done for WIRED Italy, designer Francesco Muzzi uses simple and bold in his approach to this inforgraphic.
How would one use a pie chart for this information? A simple map and bold colors draws attention to the figures, which is the aim of a great infographic – take the mundane and give it power!
Images of people humanize the infographic when it needs to show it is customer-based for personal use. ©Column Five Media
Another unusual infographic using just type and icons, this fun piece was created by designer Mitchell Hatch.
Designer Zachary Vabolis creates colorful and bold infographics. This simple design creates impact (hopefully not with a meteor) on a subject that is about as interesting as insurance info.
Of course, pie charts can still be effective as in this example in the classic and hilarious exchange between David Thorne and his client who has brilliant ideas that need to be done for free.
The Incredible, Amazing Shortcut!
Want to create great infographics but you don’t have weeks to create one? You need to create a background, icons, images and ways of tying it all together. There are or rather, were, many companies that specialized in doing nothing but infographics, that is, until clients didn’t want to pay the fees for incredible images. Still, they don’t want to pay for that unbelievable quality, but they still demand it and, as a designer, you want to supply it but still turn a profit.
By using stock infographics elements, you can create an infographic for a client in a matter of hours instead of days. The following images were created by using stock images ($6 USD per set of icons).
How many hours, days or weeks would it take you to create any of these examples from scratch? Could you use these stock infographics or collections of elements? The important point is that you are able to build effective communications to a global clientele when you use infographics. Now it’s just cheaper and easier!