Web hosting can be a lucrative business, but like any other business venture, it takes a lot of work and time to grow your clientele. Business owners who expect customers to just fall into their laps after launching their businesses will be disappointed when no one shows up. A vital part of effectively launching and maintaining any business is advertising.
How do you advertise your web hosting business? GoDaddy.com is a powerhouse in the web hosting industry, and they advertise all the time. If you have browsed the Internet at all today, you have probably noticed one of their ads somewhere along the line. Effective advertising can help you become competitive even with an established company like GoDaddy.com.
How Do You Know if Your Advertising Is Effective?
Even before you select the type of advertising you plan to do, you need to have a way to determine whether or not your ads are effective. It helps if you enlist the help of a marketing company or get some software to analyze your ads. The right company and software should be able to let you know which ads are getting the most attention. This is especially important if the advertising is costing you money. You want to avoid spending money on ads that are not bringing in any customers. This also means that you may need to regularly schedule a time to clean up ineffective ads and place new ones.
It’s important to keep in mind that advertising and marketing is a dynamic process. If you’re not constantly assessing your advertising methods, your business may have a difficult time bringing in new customers on a regular basis. Try out a variety of advertising methods and make time to update your ads once in a while. You might be surprised at which methods prove to be the most effective for your web hosting business.
Choosing the Right Type of Advertisement
There are many different ways to advertise a business. The question is, which method is right for a small web hosting company? That’s entirely up to you and your budget. You can rely on free methods of advertising, but it’s also smart to make a budget to spend strictly on marketing for your business. Paid advertisements are likely to help you get noticed by more people. Some ideas for advertising are:
- Visiting local businesses
- Using local ads
- Sticky post ads in online forums
- Online banner ads
Visit Local Businesses In-Person
The great thing about visiting local businesses in-person is that it doesn’t cost you anything other than time. If you want to host businesses, what better way to attract customers than to go directly to them and let them know what you do? Taking a business card and leaving it with local businesses helps them to remember your information later. It’s important for many local businesses to have some sort of online presence, so go out and see if any businesses in your area are interested in building a site with your hosting company.
Local advertising is also an easy way to get noticed on a budget. Posting your own fliers might only cost you the paper and print job as long as you post them where you are permitted. You should also be able to take out ads in local newspapers, magazines, and even radio and television broadcasts. Although some of these ads cost money, they may be more affordable since you are using them to reach only a local audience.
Sticky Post Ads in Forums
There are a lot of different forums about web hosting all over the Internet. Like many other sites, these forums often have ads on their pages that are related to web hosting. Chances are high that participants in such forums have some sort of interest in web hosting or may be searching for a host. Sticky post ads are advertisements that stay at the top of the forum. They are the first posts visible for visitors as they browse through the page. The ad will stay up for as long as you contracted for it to be there.
Banners are one of the most common ways to advertise on the internet. These ads can go on just about any web page you can think of. The trick is designing the ad for the right target audience and placing it on a site where that target audience will see it. Banner ads are usually easy to track and are often inexpensive.
One of the most competitive forms of advertising your web hosting company may be the pay-per-click (PPC) ad. This type of advertising works by associating your advertisement with specific keywords. When the keywords are typed into something like a search engine, your ad may pop up at the top of the search results. A lot of care must be taken with this type of advertising. You need to choose your keywords cautiously as well as make sure your ad is attractive enough to make your target audience click on it. It may take some time to get the hang of it, but this method can be very effective when used correctly.
Good Customer Service
Another free and effective way to advertise your company is to provide excellent service to your existing customers. When your customers are happy with your services, they are more likely to recommend you to other customers. Word of mouth can be a very effective advertising method, especially in the right circles.
For any business to be truly successful, effective advertising is vital. Web hosting hulks like GoDaddy.com advertise all the time. That means smaller web hosting businesses need to jump on the ad bandwagon if they want to get noticed. There are many different ways to approach marketing your business. Although some methods are free, you will probably be better off if you set aside an advertising budget and purchase ads that will reach more customers. Remember to regularly check on how your ads are doing and reassess your methods. Effective advertising is a dynamic process, so work on it regularly if you want your business to get noticed by more customers.
Top image ©GL Stock Images