Currently set to No Index

How Anchor Text is Used in Search Engine Optimization

Search engine optimization is perhaps one of the most complex ever-changing fields in internet technology, and is primarily responsible for the growth of the most successful web sites online. Although it may not be fun having to learn the extensive knowledge required to become a good SEO expert, the fact remains that good SEO is the best way to receive residual web traffic with as little effort as possible. Unfortunately, a lot of people are in the dark about even the simplest search engine optimization techniques. One of the most overlooked aspects of SEO in regards to keyword optimization and backlink building is the use of anchor text. The following information describes how anchor text is used in search engine optimization, and how it is vital towards any SEO campaign.

RELATED:   Create an SEO Plan Prior to Developing a Website

What is Anchor Text?

Anchor text is simply the text used to represent a hyperlink. Anchor text is used to make links more attractive and to make it easier for the search engine to index backlinks in relation to specific keywords. A hyperlink that contains an entire lengthy web address would be much less likely to be clicked then a simple word that pertains to a subject that the reader is interested in. Anchor text is created by the page author and is a basic aspect of web design. Studies have shown that readers are far more likely to click on a link that contains anchor text because the link is more aesthetically pleasing and appears to be less ‘spammy’. By using anchor text you’re not only making it convenient for your site visitors to find the information they need, you’re also making it easier for the search engines to index the pages that you’re linking to.

RELATED:   YouTube Marketing Tips: A Great Social Media Tool!

Effective Backlink Indexing

When a search engine spider, crawler or bot (whichever you prefer) indexes a web page it combs through all of the outgoing links on that page. Depending on the structure of the link, the search engine bot will then index the pages that the links lead to. Before following a link to a specific page the search engine bot will read the anchor text to see if it pertains to the content on the target web page. For example, a link that reads “ boat anchors” would indicate to the search engine that the following page is going to pertain to boat anchors. If the page does not pertain to the anchor text then it is likely that the page will receive a lower search engine ranking. The proper use of anchor text ensures that search engines are indexing your pages and ranking them highly for your targeted keywords.

RELATED:   Optimizing your Website for Mobile Devices

Anchor Text Tips

Because of the aforementioned reasons it is best to use anchor text to lead visitors to pages that are relevant to the chosen text. Every link that points back to your site is backlink, and if it contains relevant anchor text then it is much more likely to have a positive effect on your search engine ranking. If you want a specific page to rank highly for a particular keyword then you need to build as many backlinks as you can that contain anchor text with the chosen keywords included.

How-to Start a Blog – Review of the Best 10 Blogging Platforms
How-to Start a Blog – Review of the Best 10 Blogging Platforms

If you want to start a blog as fast as possible, then you need to consider choosing a blogging platform. Thankfully, there are some excellent free and paid blogging platforms...

How Referral Marketing Can Benefit Web Hosts
How Referral Marketing Can Benefit Web Hosts

Even if the niche of web hosts are fully loaded with a lot of companies they are still one of the easiest to promote because you could write your own...

Broken Links: How to Find, Fix, and Benefit from Broken Links
Broken Links: How to Find, Fix, and Benefit from Broken Links

Links are what holds the web together. Essentially, the web is named as such because of the ability for pages and sites to link to other sources and relevant information....

Brand Value & the Most Powerful Brands (with Infographic)
Brand Value & the Most Powerful Brands (with Infographic)

Brand value – everyone wants it, however, only few are able to achieve it. The subject of “brand value” holds a significant position amongst marketers, executives, and entrepreneurs. Let’s discuss...

Reasons why your business should shift to Cloud hosting
Reasons why your business should shift to Cloud hosting

Cloud hosting has been on the rise since its inception. The improvement to your website performance and business efficiency that comes with Cloud hosting is almost tangible.

Why We Love the IT Support Career?
Why We Love the IT Support Career?

In almost all of my posts I was talking about the stressful side of the IT – the long hours, end user issues, migrations, midnight calls and the like. But...

IT Manager: Ways To Show Your Appreciation To Your Team
IT Manager: Ways To Show Your Appreciation To Your Team

Surely your team struggled hard and made things happen. You cannot say “this is what you get paid for” and just leave – you cannot keep your IT staff that...

Feeling Insecure In Your Current Job Position?
Feeling Insecure In Your Current Job Position?

Job security is one of our primary concerns. We everyday we live with the question of whether or not we will be working the next day. Loyalty is not the...

Leave a Reply

Your email address will not be published. Required fields are marked *