Previously known as cmPublish, the Clickability Platform is a CMS with a different approach on content management. Developed by CMS provider Clickability, this platform is delivered on an on-demand basis, as well as full service with the company’s “Innovation as a Service” solution. Aside from content management, the Clickability Platform also offers analytics, email campaign, web 2.0 and advertising among other functionality. While there is obviously far more to the Clickability Platform than content management, this is indeed the focal point of the package.
Though a licensed commercial product, Clickability Platform is based on powerful open-source technologies such as PHP, MySQL and Java. It utilizes Apache as its web server and Velocity for the templating system. Even though you have to pay for a license, the leveraging of various popular open-source tools makes Clickability Platform a cost effective CMS product.
The main content entity in the Clickability environment is the item. Authors have the ability to create content items by selecting various types of content from the navigation pane. This CMS gives you a number of different content items out of the box, including jobs, blogs, press releases, case studies and FAQs. Furthermore, custom content types can be created as well. The templating system is a major part of the process as it allows you to actually get the content on your web pages. These templates can be tailored to display numerous types of content in different sections of a single page. While this feature caters to beginners, Clickability Platform also has something for developers with advanced creation environments and other customizing assets such as stylesheets.
Clickability Platform certainly isn’t short on features. The package bundles streamlined content management capabilities alongside a host of SEO tools, Web 2.0, capabilities and the following list of features:
Newsletters – Publishers can create a newsletter of content and automatically distribute it to subscribers. They can also manage mailing lists and have the ability to provide subscribers with double opt-in capabilities.
Advertising – Adverting functionality is tightly integrated into the Clickability Platform. This allows administrators to create and maintain campaigns as well as all the details that go along with them. Because ads are considered content pieces, they have targets that provide administrators with a way to track and keep up with the history of their performance.
cmSideKick – Clickability Platform allows you to run your website in the browser and the intuitive cmSideKick in a second frame. cmSideKick is a utility that enables you to perform deep analyzation of statistics, allowing you to view your site in the administrator mode or selective views to modify certain areas. This is one tool that you are likely to put to great use in the Clickability environment.
Clickability has come a long way since its days as cmPublish. However, it has managed to maintain all the basics of content management and received some nice upgrades to compliment the emerging technologies and web trends. Clickability Platform is definitely a enterprise CMS solution and can help to satisfy the needs of businesses of all sizes.