Your website is finally done and now you are ready to bring in some quality traffic. There is certainly no shortage of promotional techniques and search engine optimization is one of the most effective. SEO consists of numerous elements but this article will focus on the first step – search engine submission.
The Importance of Search Engines
A search engine is like the local Yellow Pages book. Whereas the Yellow Pages only contains listings in your area, a search engine offers world wide reach. Each uses robots or spiders that crawl the web in search of pages to index in their database. Search engines are driven by keywords as this is what a user types in the box to find the content they are looking for. While keyword implementation and link popularity play a major role in getting your site to rank well, manually submitting your site is equally important.
Google and Yahoo
Google and Yahoo are easily the two most significant search engines on the web. Although Google is arguably the most popular, Yahoo is often deemed as the best. When performing identical searches in both engines, you will find that Yahoo gives you a lot of results Google looks over. Be that as it may, both should be at the top of your list for search engine submission. If your site isn’t listed here, you are missing out on a great deal of traffic.
A relatively new option, MSN is a search engine developed by Microsoft. Though not as popular as Google and Yahoo, getting your site listed in MSN is equally important as it has become the third highest ranked search engine on the market. With this search engine, you can either submit your site via Live Search or Submit Express, both of which are trusted links through MSN.
Lycos is a combination of a search engine and online directory, quite similar to Yahoo. It normally takes about four weeks to have your site listed which all depends on when you made the submission. The Lycos search engine spiders typically operate every four weeks, so if you submit just before the next scheduled crawl, there is a chance that your site could get listed fairly quickly.
Looksmart is a search engine that specializes in commercial advertising. This search engine is quickly gaining ground as more webmasters realize the benefit of online advertising. The downside to Looksmart is that submitting your site will cost you a pretty penny along with a lengthy waiting period. There is also an express service but this of course, is priced much higher. Non-profit organizations can submit their sites on Looksmart for free.
The Northern Light search engine is becoming increasingly popular as it indexes all new site submissions in about three to four weeks. This search engine is extremely easy to use and submitting to it will cost you nothing.
When submitting to a search engine, make sure the description of your site is longer than 24 words. Avoid using HTML tags as well as any descriptions that can be viewed as marketing terms. A submission will not guarantee you top ranking on the front page of Google, but is that first critical step to getting some decent exposure for your site.