Practicing effective search engine optimization involves many factors, and just when you think you understand it all you find out that there is so much more to learn. Every aspect of your website needs to be considered when optimizing your site for targeted traffic from the search engines. This means you’ll even need to consider the kind of web hosting you use. The reliability of a web host is perhaps one of the most important aspects. If your web host is not efficient at keeping your site up and running then your SEO efforts could lose their efficacy in time.
Downtime and Crawlers
If you’re in the business of search engine optimization then you know that search engines use crawlers to index the entire web, including your website. If your site is down when these crawlers visit your site, then the search engine cannot crawl the site and index it. This means any optimization efforts you recently made will go unnoticed. If this happens several times you could be greatly hindering your search engine optimization efforts without even realizing it.
Having a slow loading website is another factor that could hurt your SEO efforts. This means you’ll need to use a web host that is known for having reliable and competent servers, and you’ll need to purchase a plan that gives you all of the server resources needed to keep your site running smoothly even when you’ve uploaded a plethora of content and you have hundreds of daily unique visitors. If the page takes too long to load then many visitors will become annoyed and leave the page.
The interesting aspect about Google is that it uses an algorithm to detect how long some on stays at your page before they return to the search engine results. This information is then applied to your site SEO score and it directly affects the way your site is ranked. If your visitors are leaving your site within a few seconds due to slow loading home page, then you can be assured that your site is going to experience a drop in page rank. If you want your site to get to the top of the search engines and stay there, then you will need to make sure you have a reliable hosting plan with plenty of server resources.
Another factor that plays into your search engine ranking is the IP address of your website. If you use shared hosting then you will be sharing an IP address with other websites. If one of those websites does something to get their site deindexed by the search engines, then you may suffer the same fate. Therefore you may want to consider a hosting plan that gives you your own IP address such as dedicated web hosting. If you really want to get handle on the search engines then you may even want to have access to several IP addresses. To do this you can use SEO hosting services that will lease you several IP addresses per month.