Currently set to No Index

Three Ways to Efficiently Market a Web Hosting Business

Reselling web hosting services can be a difficult task, especially for an inexperienced webmaster that has never successfully built a hosting business. However, by creating appealing and unique hosting plans with reasonable profit margins, promoting to targeted audiences, and proactively marketing your services through a variety of avenues, it is possible to establish a significant client base rather quickly. Unfortunately, most resellers are only able to generate a small amount of income each month, as they are unable to find a large amount of clients that are willing to trust their hosting services. If you’ve been experiencing similar problems, then you may want to consider the following three ways to efficiently market a web hosting business.

Creating a Blog with Quality Content

RELATED:   YouTube Marketing Tips: A Great Social Media Tool!

It is well known fact that the best way to generate consistent web traffic on a residual basis is to utilize the immense power of the search engines. To do this you’ll need to populate your web hosting site with quality content related to various hosting topics. By building a blog within your hosting site you’ll not only attract search engine traffic based on keywords embedded within your blogs articles, you’ll also provide useful information to your visitors and thereby establish trust and professionalism more effectively. In fact, if your blog posts are informative enough other webmasters and web surfers will link to your site on their blogs, and will link their friends to your pages when they are in need of information. To maximize your traffic generating efforts it is important to ensure proper keyword density and usage within each blog post.

RELATED:   Dotcom vs New gTLD Extensions: What’s the Status?

Newsletters and Press Releases

Another way to proactively market your hosting services and expand your web presence is to publish high-quality press releases on popular websites. A press release is simply a news story that professionally describes the products and services offered by your hosting company. This ultimately improve search engine optimization efforts and generates a significant amount of traffic originating from the sites that the press releases are posted on. After soliciting a client base and collecting a large number of e-mail addresses it would be beneficial to market additional services to your pre-existing and former clients, as you can be sure that this is a targeted audience that will bring high conversion rates.

RELATED:   How Web Hosting Aids in SEO

Purchasing Banner Space

Another great way to attract prospective customers and expand your market outreach is to purchase banner space on established web hosting review sites, and the websites of other hosting providers. These sites are frequently visited by people that are most likely interested in purchasing hosting services on an ongoing basis. By marketing to a targeted audience through custom designed banners on websites that have significant traffic levels you can begin seeing significant results within just a couple of weeks.

How to Find a Successful Name For Your New Blog?
How to Find a Successful Name For Your New Blog?

One of the most important decisions you can make to ensure your blog is among the best is to select a name. While there are more than 500 million blogs available...

How-to Start a Blog – Review of the Best 10 Blogging Platforms
How-to Start a Blog – Review of the Best 10 Blogging Platforms

If you want to start a blog as fast as possible, then you need to consider choosing a blogging platform. Thankfully, there are some excellent free and paid blogging platforms...

How Referral Marketing Can Benefit Web Hosts
How Referral Marketing Can Benefit Web Hosts

Even if the niche of web hosts are fully loaded with a lot of companies they are still one of the easiest to promote because you could write your own...

Broken Links: How to Find, Fix, and Benefit from Broken Links
Broken Links: How to Find, Fix, and Benefit from Broken Links

Links are what holds the web together. Essentially, the web is named as such because of the ability for pages and sites to link to other sources and relevant information....

Brand Value & the Most Powerful Brands (with Infographic)
Brand Value & the Most Powerful Brands (with Infographic)

Brand value – everyone wants it, however, only few are able to achieve it. The subject of “brand value” holds a significant position amongst marketers, executives, and entrepreneurs. Let’s discuss...

Reasons why your business should shift to Cloud hosting
Reasons why your business should shift to Cloud hosting

Cloud hosting has been on the rise since its inception. The improvement to your website performance and business efficiency that comes with Cloud hosting is almost tangible.

Why We Love the IT Support Career?
Why We Love the IT Support Career?

In almost all of my posts I was talking about the stressful side of the IT – the long hours, end user issues, migrations, midnight calls and the like. But...

IT Manager: Ways To Show Your Appreciation To Your Team
IT Manager: Ways To Show Your Appreciation To Your Team

Surely your team struggled hard and made things happen. You cannot say “this is what you get paid for” and just leave – you cannot keep your IT staff that...

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *