Although having a website is easier and more affordable than ever. However, actually getting your content in front of potential customers is becoming progressively difficult. This is mainly because so many businesses and industries are being established online. Regardless of what you specialize in, competition in the market is sure to be heavy. Unless you have a budget to put forth thousands of dollars on advertising and SEO web design, there is a possibility that your site will just sit collecting dust in cyberspace. Fortunately, there are numerous strategies that can get you one step closer to the traffic you desire. Believe it or not, your domain name plays one of the most significant roles in increasing search engine visibility and bringing in quality visitors. While some tend to go for flash or unique terms, this article will explain why you may want to keep your domain name simple with generic keywords.
Why a Generic Domain?
When registering a domain name equipped with generic keywords, you stand the chance to rank higher and faster than some of the most well designed and optimized sites. This is a very crucial aspect of SEO. Although search engines literally return hundreds to thousands of results, you want to find yourself at the head of the class instead of the last few pages or even somewhere in the middle. Let’s be honest – how many pages do you sift through when looking for products or services on Google? Probably not many. Most web surfers don’t make it past the first two pages. This means your web pages needed to be listed somewhere in the top 20 in order to be viewed. One of the best ways to achieve this ranking is with a good, generic domain name.
How it Works
The average search engine is more like an advanced variation of the Yellow Pages. You can typically find the exact product or service you’re looking for in the phone book underneath a generic name. On the web, search engines like Yahoo function in a similar manner, delivering search engine results based on sites with URLs and content relevant to what is being requested. For example, if your business “Computer Company” sells laptop computers, you can dramatically increase search engine traffic by using the generic term “laptop” in your domain name rather than the name of your business. This simple strategy could put you light years ahead of competitors who focused on the trendier names.
Some organizations pay thousands of dollars on advertising but the internet has evolved tremendously. With this evolution have come a variety of new ways to attract the increasing number of potential buyers. There is a lot that goes into site promotion and to be honest, nothing is ever guaranteed. While investing in quality advertising can prove beneficial, site promotion all starts with choosing a good domain name. Savvy webmasters and businesses have learned that when it comes to securing their presence and gaining a competitive edge, the generic domain name is one of the best ways to go.