SEO / SEM

Search engine optimization and marketing

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What is the Google Caffeine Update?

Google is renowned as the king of the search engines, mostly because of heir patented algorithm that is used to index and rank the entire internet effectively. Every couple of…

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The Importance of Anchor Text in Backlinks

Every website owner knows the importance of linkbuilding when it comes to making their site successful, but most are unaware of just how much of an artform it really is….

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SEO – Software vs. Manual Labor

One of the biggest debates in the entire search engine optimization industry is whether or not software is better than good old fashioned hard work. The answer to this question…

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SEO Tactics – All About Link Building

One of the most important factors of search engine optimization is the ability to create backlinks to your website. Search engines look favorably on websites with many backlinks. Consequently the…

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Best Methods for Generating YouTube Traffic

Social media has become one of the best advertising mediums. With millions of users on Facebook, Myspace, Twitter and YouTube, this is prime advertising real estate. YouTube is an entertaining…

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SERPs and Backlinks – The Keys to SEO

Your site’s page ranking is how Google judges and displays your websites overall popularity. The better your page rank, the more search traffic you’ll receive, as your site will gain…

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The Importance of Anchor Text in SEO

Anchor text is one of the most fundamental yet misunderstood aspects of search engine optimization, in that most people view it as a way to simply improve the appearance of…