Currently set to No Index

WordPress and Search Engine Optimization – Facts to Consider

Practicing proper search engine optimization can be difficult for a busy online business owner, especially one that does not have extensive knowledge in internet technology. Search engines use very complex algorithms to index content and judge it’s usefulness. Although these algorithms are complex, their main functions can be summed up fairly easily. Search engines look for specific patterns and then base their results on these patterns. The patterns they search for are located within the sites content, both on-page and internally. Everything from anchor text to meta tags gets indexed in a very short period of time and then used to determine the sites page ranking. Manually keeping up with all of this information can be almost impossible for the average site owner. For this reason there are tools that can be used to automate the process of properly optimizing the internal structure of a website.

RELATED:   Static HTML Pages vs CMS Generated Sites

WordPress and Search Engine Optimization

If you know anything about content management systems then I am sure you are familiar with WordPress by now. WordPress was originally a blogging platform but is now the world’s most popular content management system. The entire process of building and maintaining a website can be simplified within WordPress. It is not surprising then that WordPress can also assist you in proper search engine optimization. WordPress itself cannot optimize you site for the search engines, but with the help of plugins and a few preferential adjustments, you can have your site’s internal content automatically structured for maximum benefit.

Custom Link Structure

RELATED:   The Importance of SEO

One of the ways you can get more search engine traffic to your site or blog within WordPress is by changing the link structure in the permalink section of your WordPress admin. Once you’re in the permalinks section select the bubble that says “Custom Structure.” Here you can enter a variety of commands that will dictate how the URL of your pages will look. It is important to note that the structure of a URL is very important to the search engines, as it affects the result of a search query.

If you’re naming your posts based on keywords, then you are wasting your time unless your URL structure shows your post name. In order to get the most out of your search engine optimization efforts you need to change the link structure to /%postname%/. Now if your post name is “ Post Name” then the URL for that post will be “Yourdomain.com/postname.” This way one someone searches for the keyword “Post Name” your site stands a better chance of showing up at the top of the search engines.

RELATED:   Using Web Hosting Tools for Search Engine Optimization

SEO Plugins

Another way to enhance your search engine optimization efforts in WordPress is to use that plugins that automatically optimize your sites tags, meta tags, anchor texts, link structure, site maps, and other aspects. A good plugin to have which is free is the Platinum SEO pack. This plugin will automatically optimize each page and post to give it a maximum impact on the search engines.

How-to Start a Blog – Review of the Best 10 Blogging Platforms
How-to Start a Blog – Review of the Best 10 Blogging Platforms

If you want to start a blog as fast as possible, then you need to consider choosing a blogging platform. Thankfully, there are some excellent free and paid blogging platforms...

How Referral Marketing Can Benefit Web Hosts
How Referral Marketing Can Benefit Web Hosts

Even if the niche of web hosts are fully loaded with a lot of companies they are still one of the easiest to promote because you could write your own...

Broken Links: How to Find, Fix, and Benefit from Broken Links
Broken Links: How to Find, Fix, and Benefit from Broken Links

Links are what holds the web together. Essentially, the web is named as such because of the ability for pages and sites to link to other sources and relevant information....

Brand Value & the Most Powerful Brands (with Infographic)
Brand Value & the Most Powerful Brands (with Infographic)

Brand value – everyone wants it, however, only few are able to achieve it. The subject of “brand value” holds a significant position amongst marketers, executives, and entrepreneurs. Let’s discuss...

Reasons why your business should shift to Cloud hosting
Reasons why your business should shift to Cloud hosting

Cloud hosting has been on the rise since its inception. The improvement to your website performance and business efficiency that comes with Cloud hosting is almost tangible.

Why We Love the IT Support Career?
Why We Love the IT Support Career?

In almost all of my posts I was talking about the stressful side of the IT – the long hours, end user issues, migrations, midnight calls and the like. But...

IT Manager: Ways To Show Your Appreciation To Your Team
IT Manager: Ways To Show Your Appreciation To Your Team

Surely your team struggled hard and made things happen. You cannot say “this is what you get paid for” and just leave – you cannot keep your IT staff that...

Feeling Insecure In Your Current Job Position?
Feeling Insecure In Your Current Job Position?

Job security is one of our primary concerns. We everyday we live with the question of whether or not we will be working the next day. Loyalty is not the...

Leave a Reply

Your email address will not be published. Required fields are marked *