Having a fantastic web site available on the web will do nothing for one’s business if no one can find it. Once built, an essential part of having a web site is optimizing it so that search engines can easily locate it. This requires a bit of expertise with regard to keywords and phrases, good content copy that reflects the chosen keywords and even knowing which page URLs will work or not with search engine spidering.
Don’t do it yourself
Instead of attempting to do this on one’s own, it is prudent and recommended to seek out and hire an SEO consultant. A professional SEO consultant will be able to determine which services are needed to make one’s business web site optimized for search engines and how to incorporate SEO marketing.
There are dozens of specific tasks and elements that go into good SEO and going the “do-it-yourself” route may end with one’s web site not showing at all in the major search engines.
Check their previous work
The first thing to ask for when looking for the perfect SEO expert is previous examples of SEO content as well as web sites they have helped optimize in the past. Check the rankings of these web sites with the major search engines – Google and Yahoo are perfect examples – and use the Alexa web site to view overall rankings. Alexa is a free web traffic metric analyzer that will give one a good overview of how well a web site or company is doing over time.
A good showing with increased rankings over time is an indication of how effective an SEO consultant can be. Rankings that are dropping or maintaining an unchanged level would indicate locating another SEO expert would be in order.
Look at rates
Check the rates of the SEO consultants one is considering. Very low rates can mean the person in question is just starting out and is trying to build up their portfolio. Very high rates but with a less than stellar portfolio can also indicate a novice in the SEO field or one that isn’t terribly good at what they do.
Alternatively, as the world economy has taken a beating lately, many professionals have dropped their rates accordingly. This is an important factor to keep in mind when researching rates. Check to see if the SEO professional in question has recently dropped their hourly or project rates – one may get a bargain out of this.
Cheaper isn’t better
Don’t attempt to take the cheapest route. While initially it may seem like a good idea and cost effective, a low rate SEO consultant can mean poor work produced for one’s business web site. This, in turn, will mean ineffective search engine optimization, low rankings (if at all) within the major search engines and pretty much a loss of money overall.
Careful research should be done when looking to hire an SEO consultant. Look at their previous results, experience and rates. Remember that great search engine optimization can mean more customers and hiring a professional to do it correctly can only bring about a return on one’s investment.