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How to Use Twitter for Business

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Twittter is a website that is designed for social networking purposes. Twitter has been around since 2006 and is rated as one of the top five social networking platforms on the Internet. While Facebook comes before Twitter on the top five social networking platforms, there are still millions of Twitter users who “tweet” on a regular basis.

Basics of Twitter

Tweet is the word for posting up a status, which can only be 140 characters or less at a time. The point of Twitter is to allow people to socialize and network but also allowing those people to get to the point with what they have to say. Many people have realized that Twitter can be used for business which means more and more of these people are making Twitter accounts in hopes that they can network and become more successful with their business ventures.

There are tons of ways to market yourself on Twitter. Below are just a few things that you can do:

  • Network
  • Tweets With Links
  • Follow Business People
  • Create Your Personal Bio

Network With Twitter Users

Networking is a great way to spread the word on Twitter about your business ventures. Once you begin following people and receive followers in return, you will be able to reach a target audience with your tweets. Networking is a great way to run a successful business and is definitely important for businesses today because networking is a fantastic marketing strategy.

While many people think of Twitter as a means of chatting with friends and keeping in touch, it is so much more than that and can actually help someone receive more business or land positions for jobs that they are interested in doing. Twitter is especially ideal for freelancers who are looking for work because they will be able to network with clients and other freelancers to find work opportunities.

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Post Your Tweets With Links

One of the best features of Twitters will enable you to post links in your tweets. A tweet is much like a status update but is just about 140 characters in length or less. This means you have to get to your point quickly but it will work to your advantage since people will more often read your entire message. You can post links to your business, portfolio, or some of your work in your tweet for all of your followers to see. If you are following business people and clients and some of these people are following you, they will see your tweet on their homepage when they log into Twitter. This will help you to drive more traffic to your website or various links full of work or your personal portfolio.

When you have more traffic and visitors to your particular links, you will likely have much more success with your business or with finding the job that you are looking for. In fact, there are many people who have been able to find jobs through Twitter and continue using the social networking site as a means of networking.

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Follow The Right People

It is important that you think wisely about who you follow. It is understandable that you might like to read about what your favorite celebrity is doing but if you want to follow celebrities, it would be better to make a personal account aside from your account that is made for business purposes. On your account for business, you should follow people who share common interests as you. You will find that there are lots of business people, private clients, and freelancers on Twitter and these people are all networking with one another. You can join in and become followers of these people and they can choose to follow you as well.

Networking with one another can lead to open doors and a number of possibilities and opportunities that can come your way. There are many people who have found job opportunities by following this route and networking with people who, like themselves, are looking to network and market themselves or their business.

Update Your Personal Bio

When you have a Twitter account, you should always make sure that you set up your personal bio section with accurate and truthful information. Honesty is policy especially when you are using Twitter for business. What should you put in your personal bio? Well, because you are using Twitter for business, your personal bio should include short yet informative information about who you are and what you do. You should include your name along with your business or what types of jobs you can do or are looking for.

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For example, if you are a freelance writer, you might want to briefly talk about being a freelance writer and what type of experience you have in the field of writing. This can benefit you tremendously especially if a client is looking to hire a write and comes across your Twitter page.


In a world where technology has become so popular, it is logical to fully utilize this highly rated social networking website that will allow you to keep in touch with clients and other business people who can actually open doors for you and help you along the way with your business and goals. Creating a Twitter account is absolutely free and you will never have to pay a cent for having an account.

While there are other websites that allow you to network with businesses and clients, Twitter is a free social networking platform that can help you to do just about the same which is keeping in touch with important people to help you and your business succeed. As a member of the Twitter community, make sure that you are respectful and considerate of other people on the social networking platform. There are millions of Internet users with accounts on Twitter and these people live in areas all over the world. You never know what type of opportunity will come your way.


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